Later in this post we will take a close look in the details of ASO on-metadata and an anatomy of a perfect Google Play Store listing of an Android app. You can’t trust your own intuition here, and the user response is not always going to be as good as you expect. Plus, algorithm changes and store changes (hello iOS 11) can make it a hassle to find relevant and up-to-date articles. Google Play Store algorithm seems to be more complicated when comparing to Apple App Store. But here is one thing – before people use apps for diverse purposes, they tend to search for these. Keep on monitoring the evolution of your app and your competitors.

A lot has been written about App Store Optimization, but not all the content on the topic is good. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. How to Optimize Your Google Play Store Listing for ASO. This means we see opportunities that anyone relying on simple keyword tools can’t – delivering the best results. Is it a brokerage app? Or for sourcing clients and buyers. Let me just outline, that currently there are over 2 million apps in Google Play Store.